Red Dot Design Award
Event Design, Light Installation

#untaggableexperience

#untaggableexperience | Red Dot Design Award

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This event series for the new Audi Q2 offered events in unusual places with the claim “#untaggableexperience”. The idea was to convey the message that the vehicles are as unique as the target group itself. Among the extraordinary venues were the Berlin public bathhouse and an old Hamburg power plant. A street art party was held at Cologne’s Wassermannhalle under the motto “#passtpartout”, and “#halsüberkopf” (head over heels) was the slogan in Munich at the Paulaner Brewery grounds. Set in scene by DJ labels like “Mukke”, “Moonboutique” and “Stil vor Talent”, these extraordinary venues also offered space for special guests, test drives and dealer events.

Red Dot Design Award

Credits
  • Art Direction:
    Melanie Molnar, BLACKSPACE
  • Account Management:
    Simone Grütter, BLACKSPACE
  • Client:
    AUDI AG, Ingolstadt, Germany
  • Design:
    BLACKSPACE, Munich, Germany, PLANWERKSTATT, Bedburg-Hau, Germany, marbet, Künzelsau, Germany
  • Managing Partner:
    Marc Ziegler, BLACKSPACE
  • Project Management:
    Violetta Buzinnik, Alexander Beier, BLACKSPACE
  • Graphic Design:
    Jürgen Titz, Lars Reiners, Philip Grüne, BLACKSPACE
#untaggableexperience | Red Dot Design Award
#untaggableexperience | Red Dot Design Award
#untaggableexperience | Red Dot Design Award