Red Dot Design Award
Exhibition Design

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UP TO 3742 | Red Dot Design Award

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This brand exhibition aims to recreate the “highland lifestyle” in Taiwan’s 3,000-metre-high mountains via virtual reality. For this project, professionals from various fields were recruited to hike together in the northern part of the Central Mountain Range, taking Samsung smartphone gear with them in order to shoot a documentary using mainly smartphones. Marked by a novel aesthetic visualisation, the exhibition thus aimed at both demonstrating the advanced practicality of using smart devices and promoting the brand’s professionalism and popularity.

Red Dot Design Award

  • Client:
    Samsung Electronics, Taipei City, Taiwan
  • Design:
    InFormat Design Curating, Taipei City, Taiwan
  • Curator:
    Yao-Pang Wang
  • Operation Manager:
    Ingrid Weng
  • Project Management:
    Jue-Ning Chen Jui-Ling Chen Li-Ching Liu Taipei City, Taiwan
  • Visual Design:
    Hao Zhuang Shi-Ching Yang Taipei City, Taiwan
  • Spatial Design:
    Che-Wei Chang Taipei City, Taiwan
UP TO 3742 | Red Dot Design Award
UP TO 3742 | Red Dot Design Award
UP TO 3742 | Red Dot Design Award
UP TO 3742 | Red Dot Design Award
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