Red Dot Design Award


Uptown | Red Dot Design Award

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Sofas serve to structure interiors and create resting areas that invite users to settle down and relax. In this sense, the Uptown sofa offers many possibilities of free and flexible arrangements. The series is composed of left and right, linear or shaped sectional elements, a chaise longue as well as a pouf. The individual modules allow to vary the composition chosen over time, actively inviting users to relax and rearrange them. Showcasing soft rounded edges, the shape is reminiscent of stones smoothed by air and water. The transitions are floating and there are no clear demarcations between front and back as well as seating area and backrest. At the same time, they fascinate with soft surfaces and removable upholstery covers that are available in a selection of different fabrics by Paola Lenti. Thanks to a sophisticated design concept, the individual modules do not need any coupling to be composed. Instead, they can be arranged individually and even be used alone. This high adaptability not only allows using Uptown in both big and small spaces, but even placing them self-sufficiently in the middle of a room. Virtually monolithic in appearance, these elements boast a natural appeal and are suited to residential spaces as well as exhibition areas. The design of Uptown thus implies a sense of openness that inspires and encourages creativity.

Statement by the Jury

With its soft and inviting shape, the Uptown sofa is suitable for use in many different interiors. It exudes a sense of timeless elegance and fascinates with its organically flowing lines. Moreover, following a modular and thus highly functional concept, it allows for a myriad of different arrangements. Also impressive are its intelligently implemented details as well as the available choice of high-quality fabrics for the upholstery.

Red Dot Design Award

  • Manufacturer:
    Paola Lenti Srl, Meda, Italy
  • Design:
    Francesco Rota, Milan, Italy
Uptown | Red Dot Design Award