Urban Loft – Siemens Home Appliances Fair Stand IFA 2016

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This trade fair stand for IFA 2016 combines innovative design with groundbreaking technology. Its polygonal shape gives the fully networked kitchen presented by the company a modern, extravagant touch. All exhibits, theme islands and household devices are seamlessly connected to the room. Instead of using separate areas, the brand’s innovations are staged in an “urban loft”, in which visitors could get a feel for the digital connectivity of future homes and also directly experience it via a networked and speech-controlled kitchen assistant.

Credits
  • Client:
    BSH Hausgeräte GmbH, Munich, Germany
  • Design:
    SCHMIDHUBER, Munich, Germany, BLACKSPACE, Munich, Germany
  • Concept/Architecture:
    SCHMIDHUBER
  • Concept/Communication:
    BLACKSPACE