Red Dot Design Award
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USM Haller E

USM Haller E | Red Dot Design Award

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The modular furniture system USM Haller E is a design classic, which now also features integral lighting. The task was to show this new product feature in action on the landing page. Interactive highlights were integrated into the product images. A video slider gives a parallel view of the furniture with and without lighting, allowing the user to directly see and experience the impact of lighting on the furniture and the surrounding space. Via the integrated online shop, preconfigured furniture can be ordered directly.

Red Dot Design Award

  • Account Management:
    Cathleen Michaelis
  • Art Direction:
    Jakob Schmidt
  • Client:
    USM U. Schärer Söhne AG, Münsingen, Switzerland
  • Design:
    Scholz & Volkmer GmbH, Berlin, Germany
  • Creative Direction:
    Mathias Rolfes
  • Programming:
    Rouven Laurien, Miguel Guelbenzu, Domenik Jones
  • Technical Direction:
    Thomas Kuster
USM Haller E | Red Dot Design Award