Red Dot Design Award
Food Packaging

Valentine’s Day Chocolates

Valentine’s Day Chocolates | Red Dot Design Award

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This set of chocolate packaging was created for Valentine’s Day 2015. Different-sized outer boxes in the shape of houses encase angular heart-shaped boxes inside. Cut-out windows of the outer boxes allow for a sneak peek of the heart boxes, the shapes of which are inspired by a cross-stitch heart, together representing a home full of love. The patterns are embossed or spot varnished, adding a tactile value to the packaging. Lined up next to each other, the boxes look like a little village from Belgium, which is where the four premium chocolates inside each heart box are from.

Red Dot Design Award

Credits
  • Client:
    Starbucks Coffee Korea, Seoul
  • Design:
    Starbucks Coffee Korea, Seoul
  • Creative Direction:
    Jung Rye Park
  • Graphic Design:
    Eulie Lee
  • Photography:
    Young Rae Cho, Prizl Studio, Seoul
  • Photography:
    Sun Ho Yoon, Ho Studio, Seoul
Valentine’s Day Chocolates | Red Dot Design Award
Valentine’s Day Chocolates | Red Dot Design Award
Valentine’s Day Chocolates | Red Dot Design Award
Valentine’s Day Chocolates | Red Dot Design Award