Varock is a premium instant colour hair wax, targeting US and Korean markets. The word mark is a compound word which combines “various” with “rock and roll”. The brand design is synonymous with a corresponding attitude to life, which is expressed through hairstyles in various colours. The flexible logo helps to distinguish between the different hair wax colours by using specific logo elements. The emblem comes in five different versions on packages and advertising motifs. In combination with recognisable imagery, which is used to showcase cool-looking people, the logo achieves the look and feel of a contemporary rock and roll style.