Red Dot Design Award
Beverage Packaging

VELTINS Pilsener

VELTINS Pilsener | Red Dot Design Award

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Based on a new kind of production technique, this beer can by the brewery “Brauerei C. & A. Veltins” offers beer drinkers a new experience. The can features an elevated brand lettering with an embossed, tactile structure and rests comfortably in the hand. The half-litre beer can builds a new bridge towards an innovative design and creates a partic-ular distinction among the monotony of cans in the pilsner market. It picks up on the design of the relief bottle and the branded recyclable crate, which also features tactile, embossed lettering.

Red Dot Design Award

Credits
  • Client:
    Brauerei C. & A. Veltins GmbH & Co. KG, Meschede, Germany
  • Design:
    Brauerei C. & A. Veltins GmbH & Co. KG Meschede, Germany Higgins Design GmbH, Hamburg, Germany
  • Production:
    Ardagh Metal Beverage Germany GmbH Weißenthurm, Germany
VELTINS Pilsener | Red Dot Design Award