Red Dot Design Award
Food Packaging

Venus Rabbit

Venus Rabbit | Red Dot Design Award

Back Download

This package series for Venus Rabbit, a renowned cookie brand, is based upon images of the antique goddess Venus. Applying a new meaning to this motif, Venus is reinterpreted here as a little girl wearing her favourite rabbit hairpin, a new image that engenders a unique visual symbol closely associated with the brand. To differentiate the rich taste variety of the cookies, the packaging has adopted various colour matchings. Finally, the three-dimensional logo decorated in golden lines bestows an exquisite, elegant and almost souvenir-like appearance.

Red Dot Design Award

Venus Rabbit | Red Dot Design Award