Packaging

Vet-Concept

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The packaging is characterised by clear and understated graphics. The key visual, positioned in the centre of the package, lends the brand a unique look. In addition to the white base colour, which conveys the medical aspect, the packaging uses a wide colour spectrum that allows easy identification of the different types of feed. Each packaging features a three-part navigation system: 11 icons on the left side of the front, symbolising the main contents of the feed, a banderole with a line of arrows, showing its characteristics and effects, as well as a symbol indicating the respective animal size.

Credits
  • Client:
    Vet-Concept GmbH & Co. KG, Föhren
  • Design:
    Werbeagentur Zweipunktnull GmbH, Föhren
  • creative direction:
    Reiner Rempis
  • art direction/graphic design:
    Frank Jöricke