Corporate Identity

VH Vilson Hardt Construtora e Incorporadora

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The name of this construction company is formed from the initials of its founder, Vilson Hardt. A simple typographic construction made up of capital letters creates an unmistakable wordmark that symbolises the company’s activity: designing and building houses. The simplicity of the graphic effect – or, more precisely, the doubling up and rotation of the letters – fosters a memorable impression. Combining the sans-serif Pressura font with the cool effect of the colours anthracite and sky blue achieves an exciting sense of unity.

Credits
  • Client:
    VH Construtora e Incorporadora, Curitiba, Paraná
  • Design:
    büro uebele visuelle kommunikation, Stuttgart
  • Design Team:
    Thanh-Thao Tran (Project Management), Lena Drießen, Andreas Uebele