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Viktor&Rolf – The World Round Web

Viktor&Rolf – The World Round Web | Red Dot Design Award

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Under the motto “The circle is the new square”, this website for the fashion house Viktor&Rolf places the design element of the circle at centre stage. Continuing the tradition of this brand, which operates at the intersection between art and fashion, the introductory film promotes the idea of redesigning the World Wide Web, where everything is made of square pixels, and basing it on circles instead, so that it becomes the “World Round Web”. The clearly structured website displays news, collections, portraits and a historic overview of 20 years of Viktor&Rolf.

Red Dot Design Award

Credits
  • Client:
    Viktor&Rolf, Amsterdam
  • Design:
    Fabrique [brands, design & interaction], Delft
  • creative direction:
    Lernert & Sander Fabrique [brands, design & interaction]
  • art direction:
    Ronnie Besseling, Fabrique
  • project management:
    Kate Walsh, Viktor&Rolf Kay Timmers, Fabrique
  • animation:
    Joost Korngold, ReNascent
Viktor&Rolf – The World Round Web | Red Dot Design Award
Viktor&Rolf – The World Round Web | Red Dot Design Award