Microsite

Virtuelles Siemens Haus

Back

This microsite introduces energy-efficient appliances in a high-end 3D world. Users can gather infor­­mation about the topic of saving energy in a playful way. The best models of each class are presented prototypically and the website explains outstanding technological innovations in a very practical manner. The virtual showroom intends to emphasise the product design and demonstrate the energy efficiency of the appliances via functions such as “saving” and “consumption comparison”.

Credits
  • Client:
    Siemens-Electrogeräte GmbH, Munich
  • Design:
    Aperto AG, Berlin
  • head of advertising:
    Elke Röttgen
  • art direction:
    Eiko Liefold
  • concept:
    Fabian Hoffmann
  • project management:
    Andreas Holz, Verena Lindner
  • motion design:
    Claudia Stegmaier
  • technical concept:
    Edgar Kummer