Red Dot Design Award
Virtual Interfaces

Vision 2020

Vision 2020 | Red Dot Design Award

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The automobile manufacturer Volvo presented its Vision 2020 at this year’s Geneva Motor Show. The vision states that “By 2020, nobody shall be seriously injured or killed in a new Volvo”. It was communicated by means of iPads and headsets – the whole arranged on a round table showing the image of the earth. When picking up an iPad on the table, users were invited to see and hear stories, supported by augmented reality technology, about how a dangerous situation is prevented thanks to a state-of-the-art Volvo.

Red Dot Design Award

  • Client:
    Volvo Car Group, Göteborg
  • Design:
    Interaktionsbyrån, Göteborg
  • Creative Direction:
    Joel Rozada (Chief Executive Officer)
  • Design Director:
    Emma Rozada
  • Lead Design:
    Marte Holmöy (Studio Director), Noel Braganza (Lead Designer)
  • Technical Direction:
    Oskar Hagberg (Chief Technical Officer), Magnus Spånggård (Software Developer)
  • 3D Visualisation Partner:
    Carl Berge, Berge Consulting AB, Göteborg
  • Creative Partner:
    Marie Hernmarck, SCP GREY, Göteborg
Vision 2020 | Red Dot Design Award