The corporate identity of Visit Russia presents a variety of destinations which tourists can discover on their journey through Russia. Thus, the corporate design is based on a wide range of graphic elements, some of which are recognisable and stereotypical of Russia. Other elements form compositions and plots and become puzzles to solve while travelling in Russia. All elements are kept in the national colours of red and blue, and are connected by the lines of symbolic roads. Thus, the identity becomes a construction set of top travel destinations or events.
SONATO, Union of National and International Tourist Organizations, Saint Petersburg, Russia
Studio DEZA, Saint Petersburg, Russia
Ilona Koltinyuk, Anna Dokunina, Alexandr Petrosyan