Vitra Home Complements

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The Swiss furniture company Vitra launched the catalogue “Home Complements” in January 2015 at the Maison & Objet trade fair in Paris to promote accessories as an established part of their product range. The visually appealing publication has received many positive responses and boosted the sales of the products. One of the things that made the appearance special was the self-confident presentation of the accessories in a unique layout concept: full-page photography in combination with short text passages motivates customers to purchase.

  • Client:
    Vitra AG, Birsfelden
  • Design:
    Karl Anders – Büro für Visual Stories, Hamburg