Corporate Identity


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Day in and day out doctors all over the world have to make medical decisions on behalf of their patients without knowing anything about their medical history. Vivité tackles this problem with a web-based health document, that is accessible online at any time from anywhere in the world. At the heart of the identity lies the monogram with its explicit visual reference to the medical context. In addition to business stationery, a website and printed matter, the corporate identity also comprises the design of the health document’s user interface. Its self-contained icon system allows for intuitive navigation and contributes to establishing the brand’s identity.

  • Client:
    Vivité GmbH, Berlin
  • Design:
    Thomas Manss & Company, Berlin
  • creative direction:
    Thomas Manss
  • strategic planning:
    Andreas Lerchner