The subject of this work is the development of a bicycle brand. Guided by the core terms of added value, craftsmanship, identification, lifestyle and purism, the design for the bicycles and a range of corresponding advertising media were created. In this process, the use of old materials and technologies was combined with modern components and manufacturing methods. The bicycles consist of second hand as well as new parts and the catalogue, stationery and posters were created using a combination of letterpress, silkscreen and digital printing methods.
University of Applied Sciences Würzburg-Schweinfurt
creative direction/art direction:
Conrad Gerlach, Johannes Stacheder, Aljoscha Subke