Putting centre stage Vorwerk’s internationality as well as its close connection to the people, which characterises the company’s direct sales, the 2010 annual report focuses on “living environments”. Playful design elements, unusual illustrations and a dash of self-irony underline the individuality of a family-run enterprise and the permitted degrees of freedom within this company. The challenge for the designers was to modernise the existing design concept, yet remain true to its long tradition.
Credits
Client:
Vorwerk & Co. KG, Wuppertal
Design:
OrangeLab, Düsseldorf
creative direction:
Wilfried Vollmary, Tina Peine, OrangeLab
project management:
Martin Kraus, OrangeLab
text:
Michael Weber, Alexandra Stolpe, Vorwerk; Thilo Redlinger, OrangeLab
photography:
Ute Kaiser, Düsseldorf
illustration:
Silja Götz, Madrid; Romy Blümel, Berlin
printing:
Jan Vetter, Dirk Gottschalk, Druckhaus Ley + Wiegandt, Wuppertal