Playful design elements, surprising illustrations, a dash of self-irony – that is what the Vorwerk annual report has stood for since the 1980s. It points out Vorwerk’s individuality and the degree of freedom possible within the family enterprise. Once again, this year’s report has a central theme: “That’s life”. It illustrates in words and images from far away countries examples of life’s milestones, such as birth, marriage and midlife crisis. The special challenge was to apply the new corporate design that was developed in 2011 to the annual report.
Vorwerk & Co. KG, Wuppertal
Romy Blümel, Paul Holland, Sabine Hecher
Jan Vetter, Dirk Gottschalk, Druckhaus Ley + Wiegandt