Client: TRATON SE, Munich, Germany
Vorwerk Annual Report 2016
Vorwerk’s annual report for 2016 brings cultural variety to life. With playful, interactive design elements, the report approaches a range of cultural aspects such as culture shock, fairy tales and cultures of gathering. Sometimes the annual report shows, tongue-in-cheek, how the hard German coconut and the smart American peach interact; sometimes it encourages readers to check, with a BMI disc, how many kilograms they have collected over the years. These playful design elements evoke curiosity and invite the reader to have a closer look at the company.
Credits
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Client:Vorwerk & Co. KG, Wuppertal, Germany
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Design:OrangeLab, Düsseldorf, Germany
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Translation:Concept language services GmbH, Wuppertal, Germany
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Pre-Press:Die Qualitaner GmbH, Düsseldorf, Germany
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Printing:Druckhaus Ley + Wiegandt GmbH + Co, Wuppertal, Germany
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Illustration:Jon Frickey, Hamburg, Germany