VoteLocal is an online tool that provides information directly from the candidates and informs users about what councils do and debunks any assumptions that councils are not relevant. Designed with, and for electors between 18 to 24 years’ old, VoteLocal looks to foster genuinely representative politics, where smaller voices can influence policy by becoming heard within civic discourse.
The core function of VoteLocal is to illustrate compatibility between the user and the candidates vying for their vote. What is particularly unique about VoteLocal is its visual style. It is engaging, fun and accessible while maintaining the integrity of the context and content. The style is unique among the expected visual vernacular of New Zealand politics, and is a key part of the tool’s ability to engage a primary audience of marginalised 18- to 24-year-old electors.
The School of Design, College of Creative Arts, Massey University, New Zealand
Karl Kane, Thomas Le Bas, Tim Parkin, Prof. Claire Robinson