This packaging has been designed for the range of skincare and make-up products from the collaborative project between VT Cosmetics and BTS, a pop boy band, both based in Seoul, South Korea. BTS has become a worldwide game changer as a group of musicians that has been inspiring global youth music industries. The creation is focused on presenting the persona of BTS, all young and talented artists, by using consistent graphic devices, collaboration logo lock-ups, product range lock-ups per each criteria called “Born natural & stay it” and quality materials. Showcasing elegant materials and innovative containers focused on usability, the packaging aims to reinforce the quality of the product experience for the target audiences, who are expected to reflect the personality and the quality of the artists.
VT Cosmetics, Seoul, South Korea
Ascender Branding, Seoul / Sydney, South Korea / Australia