Corporate Identity

Waldkirch

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The German town of Waldkirch has an organ-building tradition that extends back more than 200 years. The town is internationally known for its outstanding craftsmanship and continues to be an important centre for the pipe organ industry. A new visual identity has been created for the town to meet today’s marketing needs. The specially created emblem is more than just a visual representation of the town’s name; it also acts as a central brand element. The resulting logo concept uses a coding system which depicts both a sense of excellence that transcends generations and the city’s many cultural offerings and sites.

Credits
  • Client:
    Stadt Waldkirch
  • Design:
    identis GmbH, Freiburg
  • Creative Direction:
    Joseph Pölzelbauer
  • Art Direction:
    Jean Mierecke
  • Design Team:
    Joseph Pölzelbauer, Jean Mierecke, Marcel Ermes