This interior wall paint is created for consumers who are concerned about healthy living and environmental protection, and who actively seek healthier and more sustainable lifestyles, products and services.
Since the paint itself is environmentally conscious, it only makes sense to extend the same ethos to the packaging design. The wall paint is sold in a climate-neutral, eco-friendly soft packaging instead of a regular metal bucket, resulting in easy disposable, lower cargo weight and volume, lower logistic cost, less hazard for the environment, a longer storage life for the paint, and less wasted paint since the paint can be completely emptied.
In fact, this soft packaging uses 40% less raw materials than conventional paint buckets. For disposal, it reduces transport volume of empty containers by 90% compared to metal containers. Overall, it creates less consumer waste. It is also free of preservatives, solvents, plasticisers and emissions. This paint concept is accompanied by a paint roller design with a wooden, instead of plastic handle, as well as a tray made from recycled paperboard.
Schulz Farben- und Lackfabrik GmbH, Germany
Jens Bayer, Andreas Kern, Patrick Krick, Luca Valerius