Beverage Packaging

Wanglaoji Black Herbal Tea

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Wanglaoji’s new Black Herbal Tea product offers a rich taste and was created especially to cater to young people. In order to successfully target this group, the graphic design is neither old-fashioned nor dull in a traditional sense. On the contrary, it illustrates the networked lifestyle of most young people in a so-called ACGN world (animation, comic, game and novel), presenting interesting scenes and playthings from their daily lives. The high-contrast use of neon colours against a black background strongly attracts attention and arouses buying interest.

Credits
  • Art Direction:
    Tiger Pan
  • Client:
    Guangzhou Wanglaoji Pharmaceutical Company Limited, Guangzhou, China
  • Design:
    Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China