Brand Design


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Washnow is a shapeable soap, presented in a modular design. By choosing ingredients, fragrances and colours from the set, consumers get to create their own personal care products. As the texture of the soap is similar to modelling clay, it encourages the users to relax their minds by squeezing and shaping the soap. On the other hand, the pastel-coloured packaging with its minimalist style creates a calming effect. Lastly, the playful visuals and signage on the packaging emphasise the fun factor of the brand.

[Red Dot: Junior Award]
  • Design:
    Qiao-Xun Lee, Yu-Wen Liu, China University of Technology
  • University:
    China University of Technology, Taipei City, Taiwan
  • Supervising Professor:
    Sheng-Chuan Chang, Hsiao-Chin Wang, Jung-Shun Huang, Fa-Hsiang Hu