Many people with physical or mental impairments are hurt when being approached with excessive sympathy. Instead, they want to be treated with as much respect and appreciation as everyone else. This campaign promotes putting oneself in the position of those affected. At first glance, the schematic figures on the posters seem to be identical. Only a closer look reveals that one of the stick figures represents a disabled person. In a simple and precise manner, the posters thus communicate that a small divergence is irrelevant in view of many similarities.