The Johnnie Walker Blue special edition was launched on the Korean market to celebrate the New Year of 2016. It includes Korean characters and mother-of-pearl inlays in the design, making it a special gift and collectible. Its bottle, which is inlaid with the symbols of wealth and prosperity, such as peony, deer and peacock, is a work of art. Each side of the brand’s square signature bottle bears the letters of the Korean translation of “Wealth and Honor”. When the four bottles are put together in a line, it turns into a complete motif displaying these two words.
Head of Marketing:
Hyuk Soo (James) Lee, Hye Ja Kim, Ji Sun Park, Diageo, Seoul