Brand Design

Weingut Erich Meier

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The brand design for the Erich Meier vineyard reflects the daring spirit of the winemaker: with his joy of experimentation he sets the traditional vineyard on the Lake of Zurich on a new course. An upside down wine bottle reminiscent of an exclamation mark, the logo represents this independent spirit and also the balance between perfection and love of experimentation. The logo forms the core of the distinctive brand identity that includes wine labels, a website and printed matter as well as the signage that guides visitors through the vineyard.

Credits
  • Client:
    Weingut Erich Meier, Uetikon am See
  • Design:
    Scholtysik Niederberger Kraft AG, Zurich
  • creative direction:
    Denise Delémont
  • art direction:
    Israel Moreno
  • graphic design:
    Clau Isenring
  • text:
    Nino Bänninger