The task was to incorporate interior design, corporate design and naming for the dental clinic’s focus on cosmetic dentistry as well as their role as a family dentist. The clinic employs a simple, modern interior design and places great value on discretion. At the same time, it emanates an organic and welcoming quality and takes the historical structure into special consideration. The name “weissraum” (meaning “white room” in German) conjures associations of purity and natural beauty, addressing both target groups, and communicates the high quality of the dental work.