Red Dot Design Award
Image Campaign, Recruiting Film

Welcome. You’re one of us.

Welcome. You’re one of us. | Red Dot Design Award

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The campaign films “Welcome. You’re one of us.” seek to overhaul the image of the public transportation provider Deutsche Bundesbahn (DB), addressing a very diverse target audience of future employees. The company is facing many challenges, such as a lack of customer satisfaction and frequently recurring delays. At the heart of the plot is the message and slogan “We are not perfect, but we try to become better every day – and so can you.” It conveys the notion that Deutsche Bundesbahn is looking for people who are motivated and qualified to be part of a “journey”. A total of 16 documentary-style films introduce DB employees and their jobs through an authentic approach. In addition, the campaign was supported by an extensive editorial shoot.

Red Dot Design Award

Credits
  • Client:
    Deutsche Bahn AG, Berlin, Germany
  • Design:
    thjnk Hamburg GmbH, Hamburg, Germany
  • Strategic Planning:
    Karen Heumann Stephan Friedrich
  • Creative Direction:
    Ales Polcar Heiko Meyer Samuel Huber Ludwig Blaumer Mike Golach
  • Customer Advisory Service:
    Nina-Sophie Scheller Hans Lassen Talissa Ventura
  • Film Production:
    Markenfilm Crossing GmbH Hamburg, Germany
  • Film Direction:
    Johannes Grebert
  • Photography:
    Jan van Endert
Welcome. You’re one of us. | Red Dot Design Award
Welcome. You’re one of us. | Red Dot Design Award
Welcome. You’re one of us. | Red Dot Design Award