To express the idea that safety is a “product” that is always highly important, no matter where you are, the designers of this annual report use an aesthetically appealing image language. With the appeal of a travel magazine, readers experience the world of TÜV SÜD, its customers and partners. A journey into four different time zones communicates that the company is not only available at any time of day, but also anywhere on the globe, committing itself to being able to guarantee safety at all times.
Credits
Client:
TÜV SÜD, Munich head of marketing Matthias Andreesen-Viegas
Design:
Strichpunkt Design, Stuttgart
creative direction:
Kirsten Dietz
art direction:
Agnetha Wohlert
concept:
Jochen Rädeker
graphic design:
Agnetha Wohlert
text:
Jörg Riedle
customer advisory service:
Beate Flamm
project management:
Anja Mittelstädt
photography:
Tillmann Franzen, Liu Bowen, Andreas Hofweber, Andreas Pohlmann