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Weltmeister WeChat Stickers

Weltmeister WeChat Stickers | Red Dot Design Award

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The Chinese start-up WM Motor has put an “Always On” attitude at the centre of the corporate design for its new e-mobility brand Weltmeister. Leveraging the enormous popularity of WeChat in China, a sticker series was created for the launch at the Beijing Auto Show 2018 – introducing the quirky character Ma Xiao Wei (Little Weltmeister). These 16 playful stickers, which capture popular expressions or phrases, are used to add personality to conversations and were quickly adopted by the brand’s target audience of post-1990s Chinese consumers.

Red Dot Design Award

Credits
  • Client:
    WM Motor Technology Co., Ltd., Shanghai, China
  • Design:
    STRICHPUNKT, Stuttgart / Berlin, Germany
  • Creative Direction:
    James West
  • Motion Design / Animation:
    Adrianna Napiorkowski Matthias Weißenböck
  • Concept:
    Vera Wienken Jessica Chau
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award
Weltmeister WeChat Stickers | Red Dot Design Award