Safran Vectronix is a leading manufacturer of optronic devices, state-of-the-art systems and sensors for military as well as civil applications. Its new image brochure aims to highlight the high precision and reliability of the products. As a central theme, the imagery aims to reflect the raw reality of the target group. Besides impressive landscape photographs, user-specific image compositions show what the products can achieve on a daily basis – in the military, in the police and in the civil area. News ticker-style headlines underline the authenticity of the pictures and help to enhance the self-image of the customers and of their challenging job. This is contrasted with the purely functional aesthetics of the products.
Safran Vectronix AG, Heerbrugg, Switzerland
Haselwanter Grafik_und Design, Dornbirn, Austria
Fotostudio Till Hückels