This TV commercial for Sonnet Insurance aims to break the typical “anything can happen, get insurance so you won’t get buried by debt” vibe. Instead, it presents a new way to look at things in life and poses the question of what is the best that can happen. The film portrays a world in which nothing bad ever happens, a world which the insurance wishes for people. But if something should happen, it promises help. This is visualised by a scene at a crossroads where all road users move around chaotically without causing an accident. The cheerful background music creates an air of carefreeness.
[Red Dot: Junior Award]
SCAD Savannah College of Art and Design, Savannah, Georgia, USA
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