Corporate Promotion

White Christmas

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Instead of creating another impressive designer Christmas card, Fargo decided to let the well-known Christmas melody White Christmas draw itself. An individually developed device transfers the sound structure of the 7-inch vinyl single via a 0.1 mm ink-pen onto rotating premium fine paper. No manual influence distracts from the beauty of the spiral. The unique Christmas gift represents the corporate design as well as the design philosophy of the studio. The documenting movie has been viewed and shared more than half a million times on social media and several design platforms worldwide.

Credits
  • Art Direction:
    Friedemann Ledendecker
  • Client:
    Fargo Design GmbH, Hamburg
  • Concept:
    Lorenz Dietrich, Dominic Nagel
  • Film Direction:
    Tim Koenecke
  • Typography:
    Julian Zimmerling
  • Creative Direction:
    Lorenz Dietrich
  • Design:
    Fargo Design GmbH, Hamburg