Marketing Brochure

Willkommen bei den Buschs

This unpretentious brochure is aimed at marketing condominiums in Wilhelm-Busch-Straße, Frankfurt/Main. Inspired by the address, the layout echoes the congenial visual language of the poet and painter and intentionally does so without any computer renderings. The protagonists reflect a representative profile of the current residents. People interested in an apartment in close proximity to Uncle Nolte or Master Lämpel are invited in verse to a personal meeting. The humorous design concept lends each piece of real estate its own character.

Red Dot

Credits

Client:

Claus Wisser Verwaltungs- und Beteiligungs GmbH & Co. KG, Frankfurt/Main
Design:

Standard Rad. GmbH, Frankfurt/Main
creative direction:

Kerstin Amend, Standard Rad.
art direction:

Katharina Manz, Standard Rad.
concept:

Claus Wisser; Kerstin Amend, Katharina Manz, Standard Rad.; Thomas Heise
text:

Wilhelm Busch, Thomas Heise
project management:

Katharina Manz, Standard Rad.
illustration:

Wilhelm Busch & Standard Rad.