Beverage Packaging


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The name of the vineyard Winehunters is based on the aim of its six owners to capture taste trends with their special wines. Analogous to the subject of hunting, a target became the key element of the packaging design. The names of the wines are likewise inspired by the subject of hunting. The Pinot Noir, which is a great accompaniment to red meat, is called “Der Jäger” (The Hunter) and the white Pinot Gris as a good companion to fish has been named “Der Fischer” (The Fisherman). Each grape variety is represented by an intuitively understandable coat of arms on the label, which as a cropped key visual provides a clear view of the wine.

  • Production:
    Tobias Gagelmann
  • Design:
    Peter Schmidt Group, Hamburg
  • Design Direction:
    Dennis Dominguez
  • Client:
    Winehunters, Neustadt an der Weinstraße
  • Design Team:
    Aurelio Escuredo, Juliana Fischer