Food Packaging

Winterspring

Back

Winterspring, a new line of premium ice cream desserts, is named after the fifth Nordic season, which is especially attributed to the area of Øresund in northern Sweden. This time of the year, between the chill of winter and the coming of spring, is filled with contrasts, setting the scene for the flavours and the identity of the brand. Accordingly, the design concept of the packaging plays with warm and cold colour contrasts, while the detailed, naturalistic drawings of the ingredients reflect the care with which the desserts are made. The paper wrapping aims to make it a premium host gift.

Credits
  • Client:
    Winterspring, Copenhagen
  • Design:
    Kontrapunkt, Copenhagen
  • Art Direction:
    Mads Quistgaard
  • Graphic Design:
    Lars Bjørnstad
  • Project Management:
    Katrine Goldstein, Kim Paulsen
  • Strategic Planning:
    Svante Lindeburg