Visual Identity

W’Law

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This puristic corporate design was developed for a Swiss law firm. Its partners, Weber and Wicki, present themselves with the unconventional name W’Law. The telling logo embodies a stunningly simple solution: the name has been reduced to a catchy typographic sign. It stands for integrating tailor-made solutions into traditional juristic work within a young company. Realised in monochrome dark blue, the logo possesses an appeal that is equally elegant and unobtrusive.

Red Dot

Credits
  • Client:
    W’Law Weber Wicki Partners Ltd., Zürich
  • Design:
    Gottschalk+Ash Int’l, Zürich
  • creative direction:
    Fritz Gottschalk
  • art direction:
    Sascha Lötscher
  • graphic design:
    Irmi Wachendorff
W’Law
W’Law
W’Law
W’Law

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