Beverage Packaging


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Wolfscraft combines the German brewing tradition with the current craft beer trend. The increasing demand for the distinctive beer taste of German brewing culture is combined in the brand name and logo with allusion to the return of the wolf to German woods. The stamped image of the wolf, combined with engraved illustrations, communicates the craftsmanship of the beer’s production, while at the same time differentiating each variety. The illustration style was inspired by the aesthetics present within the world of craft brewing, such as boards, printed wooden barrels and crates.

  • Client:
    Wolfscraft GmbH, Freising, Germany
  • Design:
    Peter Schmidt Group, Hamburg, Germany
  • Creative Direction:
    Ulrich Aldinger