Advertising Campaign

World of Waves

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The consequences of climate change remain quite abstract to the public although it is a big topic in the media. The campaign “World of Waves” visualises the effect of climate change through an impressive illustration, in which a huge wave made of maps is rolling towards the viewer. The headline reads “Stop climate change, before it changes our world” – the letters look as if they were written by hand. The URL led to a website about the Greenpeace climate programme where donations could be made.

Credits
  • Client:
    Greenpeace e.V., Hamburg
  • Design:
    Scholz & Friends
  • Marketing Director:
    Henning Lorenz-Meyer
  • Chief Creative Officer:
    Martin Pross
  • Executive Creative Direction:
    Matthias Spaetgens, Robert Krause
  • Art Direction:
    Sebastian Kamp
  • Text:
    Stefan Sohlau
  • Graphic Design:
    Adrian Redlich
  • Illustration:
    Matthew Cusick, New York
  • Account Management:
    Nathalie Zurhold, Josef Höhnow
  • Art Buying:
    Kirsten Rendtel