The brand presence of the knife manufacturer WÜSTHOF at the 2019 Ambiente fair in Frankfurt am Main, Germany, staged the idea of a perfectly executed cut under the motto of “Discover the Moment of Cutting”. Four oversized upright blocks were spread throughout the entire exhibition stand and connected by obliquely cut edges to reference each other, while the inside surfaces showcased aesthetic macro shots of a freshly cut red cabbage. Thanks to the use of scientific photographs, the spatial cuts and motifs communicated an overall balanced appearance.
WÜSTHOF GmbH, Solingen, Germany
Milla & Partner, Stuttgart, Germany
Stefan Diller Scientific Photography, Würzburg, Germany (Macro Photography)
Philip Kistner Photography, Düsseldorf, Germany (Fair Stand)