Packaging

Xian Luxury Collection

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The Xian Luxury Collection uses elaborately designed gift boxes to underscore the high quality of the individual gifts contained within. The motifs on the lids of these elegant boxes reflect traditional Chinese symbols, while the use of minimalist graphics creates a contemporary appeal. Inside the gift boxes are perfectly fitted inlays for presents such as mala beads, combs or incense sticks. A clearly defined colour scheme, printed on dark and light boxes, lends emphasis to the elegance of this collection.

Credits
  • Client:
    Shangpinyuan International Investment Co. Ltd., Xiamen
  • Design:
    Proad Identity, Taipei
  • Creative Direction:
    Jennifer Tsai