Red Dot Design Award
Food Packaging

Xiangke Sunflower Seeds

Xiangke Sunflower Seeds | Red Dot Design Award

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This packaging for sunflower seeds catches the eye and visualises how delicious this snack is. It features three grotesquely exaggerated, colourfully illustrated characters: a woman and two men, one of them younger and the other one older. Each of them has their mouth wide-open, giving the impression as if they are captivated by the good and pleasant flavour of the sunflower seeds. This impression is underlined by facial expressions of surprise and joy. The packaging, which comes in form of a can or bag, is complemented by a carrying bag also depicting the three characters.

Red Dot Design Award

Xiangke Sunflower Seeds | Red Dot Design Award