Red Dot Design Award
Packaging

Xiao De Tea

Xiao De Tea | Red Dot Design Award

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The Xiao De Tea packaging focuses on contemporary design to present the brand values of inheritance and reuse. The combination of a bright yellow lid and a grey concrete box symbolises that a new generation has passed along the “down-to-earth spirit of the tea farmer”. So as to indicate the brand’s honesty and integrity, the material of the outer packaging is made of concrete, which is a simple and straightforward material. The concrete board is only 5 mm thick to keep it light and easy to carry. These firm concrete boards were cut using a tungsten carbide cutting tool and then bonded together with special glue. The packaging can preserve tea leaves and is reusable.

Red Dot Design Award

Xiao De Tea | Red Dot Design Award
Xiao De Tea | Red Dot Design Award