The design concept for Xiaohutuxian Liquor is inspired by the symbolism of auspicious beasts that have carried the Chinese people’s yearning for a better life since 5,000 years ago. The illustrations centre on the “beast” of Shanhaiching as the creative carrier and are skilfully combined with Chinese characters. In the sense of a customised concept, the entire packaging encourages more interaction between the product and the consumers by projecting a sense of ceremony into their lives. While the design showcases the flavour of Eastern culture, it reflects the Chinese people’s good wishes for life.
Shenzhen Baixinglong Creative Packaging Co., Ltd., Shenzhen, China