Corporate Concept

Xie Tang Lao Jie

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Xie Tang Lao Jie is an ancient riverside town about a one-and-a-half-hour drive from Shanghai. Cobbled streets, old buildings, bridges arching over canals and rowing boats mark the image of this town that provides a place to flee from bustling life in the city. This logo was created using Chinese characters (xie) and shows the outline of the market district. Grey bricks, white walls, a crisscross path and old streets bring people back to ancient China.

Credits
  • Design:
    ZhengBang Creative (Beijing) Branding & Technology Co., Ltd., Beijing