Red Dot Design Award
Smartphone

Xperia XZ3

Xperia XZ3 | Red Dot Design Award

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Thanks to the highly developed technology implemented from the TV sector, with the Xperia XZ3, Internet content is provided in HDR image quality. A double-tap on the right or left side of the device activates the newly developed, user-friendly Side Sense function. It learns from user behaviour and suggests apps for the particular situation, which are also arranged in a user-friendly manner on the 6.0" sized HDR OLED display with 3D rounded surfaces.

Statement by the Jury

With Side Sense each user of an Xperia XZ3 receives an individual smartphone – an impressive, innovative idea.

Red Dot Design Award